Verificou-se uma significativa representação de investigadores portugueses na Conferência da European Social Marketing Conference, que se realizou entre 3 e 5 de Novembro de 2024 em Ljubljana, na Slovenia:
Cristina Araújo Silva, Investigadora, GOVCOPP Research Unit, Universidade de Aveiro – Determinants, Personality Traits, and Spiritual Intelligence in Water Conservation in Business: The Case of Portuguese Wine Tourism.
Olavo Pinto, PhD Candidato, Universidade do Minho, School of Economics and Management, & Beatriz Casais, Professora Associada, Universidade do Minho, School of Economics and Management and CICS.NOVA.UMinho – Anti-Consumption for Social Marketing in Energy Policy: A Content Analysis of National Energy and Climate Plans in Europe.
Olga Pereira, Professora Auxiliar, CIICESI, ESTG, Instituto Politécnico do Porto – Applying social marketing principles to foster social engagement: a case study on empowering vulnerable populations through STEAM approaches.
Sandra Gomes, Professora Coordenadora, IPAM and CETRAD, & Mafalda Nogueira, Professora Coordenadora, IPAM – Think Global, Eat Local: Proposing a Glocal Social Marketing Approach for Mediterranean Diet adherence in HEI Canteens.
Sara Balonas, Professora Auxiliar, Universidade do Minho, Communication and Society Research Centre – Promoting behavioural change against child sexual abuse: “Not everything is what it looks like” campaign.
Tiago Durães, Ph.D. Candidato, Universidade do Porto, CITCEM/FLUP e Direção-Geral de Saúde – Digital Media for Policymaking: from stakeholder strategies to low participation.
